It’s been a while since I’ve had chance to post on here – so I thought I’d drop in a summary from the conclusion of my final year dissertation on the topic – ‘How has the role of a PR practitioner in the video games industry chance since the advent of social media?’
The role of a PR communicator has had to adapt to embrace the challenges social media presents; it could be argued that the role of a PR practitioner is very different to how it was perceived two years ago, as audiences, communications channels and the individuals that require influencing have evolved dramatically. This dissertation’s research proved that nowhere is this truer than in the video games industry. Continue reading
Ben cotton works at Edelman and blogs at the fantastic 
Last Thursday I flew out to Lisbon after asking to speak at the Euprera Spring Symposium, an annual event discussing issues in the industry. This year the theme was ‘Beyond Online: Is Public Relations adapting, evolving … or failing?’ The event was a fantastic opportunity to listen to some incredibly interesting and insightful individuals making waves in PR and the idea of a more intelligent semantic ‘Web 3.0′ was discussed in great depth.
