I haven’t had a great deal to post on my blog in a while, so I thought I’d just do a general update on what PR experience I’ve managed to get recently.
I’m really enjoying my work experience at Quest PR and find B2B PR very challenging but also very interesting. The team have taught me so much in just a few months and I feel much more knowledgeable now then when I first joined, clueless about B2B. I’ve been thrilled to see a few pieces of coverage come back that I managed to get after pitching to the journalists – something that left me shaking on the phone when I first joined after hearing so much about journalists hating PR practitioners. I’ve found the majority of journalists to be very friendly and grown more confident pitching and chasing releases. I’ve especially proud of a piece I managed to get in the Metro which I worked out the advertising equivalent value (AEV) to be over £15,000!
I’ve also written an article for Behind the Spin, which is a online magazine aimed at PR students and young practitioners and edited by my previous tutor, Richard Bailey. The article goes into more depth about the rise in student fees then my previous article, arguing the story from both sides and comparing our rates and teaching quality with that of universities abroad. It should be up on the site in the near future and I will post a link when it appears online.
Like most of my student colleges, the Easter holidays aren’t much fun as summer exams and the end of term looms, which means lots of work and revision. The bulk of the work we have for Easter is our written portfolios as well as a new PowerPoint portfolio, which can be posted online. With CV’s and jobs listing finding their way onto the Internet a long time ago, it seems portfolios are jumping on the bandwagon. With more and more employers looking online to offer jobs it’s becoming more and more important that those of us hoping to find work equip ourselves with a full arsenal of tools to keep on top of the competition, especially with the current unemployment rate where the number of people going for one job seems to be increasing by the day.
Happy Easter for the weekend