Ben cotton works at Edelman and blogs at the fantastic Social Web Thing, a must RSS subscribe for any PR student or young practitioner who wants tips on getting into the industry and advice from professionals. Here, Ben shares more insider knowledge on how to use social media tools to get that dream job.
In previous generations, a small number of people would hear about and apply for jobs, but the web has revolutionised the employability process, and now anyone with Internet access is a potential rival. The Internet has made the job market more competitive, but social media offers the greatest opportunities to showcase creativity, stand-out and land a job.
However, most people submit a CV consisting of two pieces of paper when applying for a job, rather than taking a risk. Convention should not stop people turning a document that is functional, rather than engaging into something truly memorable.
This post looks at practical tips and innovative examples of people who have used social media to land their dream job. Continue reading