I’m currently putting a lot of time in to the literature review and methodology for my final year dissertation (that’s thesis to any readers from across the pond). The title is ‘How has the role of a public relations practitioner in the video games industry changed with the advent of social media?’ and some of the subheadings contain little nods to the gamers that will probably fly over the heads of any marker, therefore being a bit pointless. Oh well.
One of the themes I’m looking at is Chris Anderson’s idea of several industries, such as film, music and literature, being ‘hit driven’, with certain titles expected to be a commercial success being afforded much more budget and marketing activities in the hope that they will generate profit. Mark Harris discussed the idea his GQ feature ‘The Day the Movies Died’, with studios afraid to try anything different or new, risking going against the industry and profit loss.