Google has finally decided to close development on Google Wave, its real time communications tool that was for a long time invite only.
Almost a year ago, I was singing praises for the exciting new technology, claiming it would change the way we communicated online and how it could change PR. How wrong I was!
Now I still think Google Wave could have been a very useful program, but there were issues with it. I think the invite system didn’t work too well. All the friends I wanted to try ‘waving’ too couldn’t get invites, so we all lost interest after a little while.
Also the program was released before it was perfected, leaving some people unhappy with what they saw.
Finally, Wave wasn’t exactly easy to use. Sure, some people created some amazing videos on their use of Google Wave, but for most of us it was a confusing tool with few guides or instructions.
I’m sure many people will be smirking and having a cruel laugh at Google today, but I’m not one of those people. For every failure Google has had (and there has been many) it also had an amazing success. All Google product comes from an exciting idea, so if it wasn’t for the failures we wouldn’t have products like Maps, Gmail, Reader, Calendar, Books, Translator and more. Success is all about failures, and I respect and enjoy Google’s work too much to get het up over one mistake!
So here’s to another few mistakes in return for a ‘can’t-live-without’ product, or as Eric Schmidt said to journalists “Remember, we celebrate our failures. This is a company where it’s absolutely OK to try something that’s very hard, have it not be successful, and take the learning from that”.