In case you missed it, I wrapped up the news for last week over on the Wolfstar Blog, with everything from Reddit to E3 and the Daily Mail… Give it a read over here
Last month I was lucky enough to attend Gamescom 2011 along with the rest of the Sony Ericsson XperiaTM PLAY team, to help out on the XperiaTM PLAY booth (which looked awesome!).
Being the resident Wolfstar geek (every company needs one!) means I’ve had the chance to work on the PLAY account from the start. It’s more then I ever could have hoped for on my internship year, with it being an amazingly fast paced and exciting account and totally focused around one of my own interests; the video games industry.
Whenever the topic arises in conversation, I usually get a funny look when I say I’m into gaming, People assume I must mean on the Wii playing fitness games (which admittedly I do) or on a more female orientated game like The Sims (again, guilty), so they are yet again surprised when I explain it’s more the action and shooter games that I put my hours into.
Doing onsite videoing and editing for Sony Ericsson at Gamescom meant I got the chance to meet some really nice people and see some cool stuff! The indie developers were all really awesome and we’ll no doubt being seeing more amazing stuff from them in years to come! Here’s some of the best bits in chronological order
I spent most of last week in Köln for Gamescom with Sony Ericsson, working with the Xperia PLAY team – and had an amazing time!
I’ll have a longer post soon, but I’m crazy busy with uploading and creating post-Gamescom content for the client, so enjoy these pics for now
Big highlights were working with the amazing PLAY team on the awesome looking Sony Ericsson booth, the HUGE EA stand and meeting some really great people!
Below I’ve embedded a report we put together at Wolfstar Consultancy, with lots of lovely stats and graphs on how the FTSE Global 500 are performing in terms of social media in their CSR campaigns. There’s some interesting results and a few unexpected anomolies too, well worth a read
Over the past few days the ‘Twitter-verse’ has been going crazy for PeerIndex, a social profile ranking tool which looks at authority, activity and audience, after it introduced the most requested feature – groups.
When I first checked by PeerIndex profile yestersday, I had a score of 29. However, this morning it had reached 30. If I keep up at this rate by the end of the year I will be ‘god of influence’*.
I’m also very excited to be included on some fairly important lists filled with people much more experienced and influential than I am. It’s always fun to be regarded amongst those you admire. Below is Andrew Smith‘s ‘PR Week Power Players of Social Media UK‘ list.
So, how does my PeerIndex and Klout Score compare?
My Klout score is higher and gives me some funky looking badges with my Twitter achievements (they must know I’m an XBOX Live fan).
Klout also gives me much more information in terms of reach, audience, retweet and amplifications. However, the information is all in pretty dull line graphs, which lose their shine fairly quickly and don’t really provide me with that much use.
PeerIndex gives me much more interesting and useful data. For example, I now want to grow my fingerprint in the tech and science areas after seeing that I’m already talking about these topics, as well as start talking more about business to start making an impact in this section.
I’m looking forward to trying to grow my score, but at the same time I know not to read to much into these things. It’s the work you do and the people you do it for that really count!**
*This is a lie
**This isn’t a lie
Last night, Wolfstar hosted the Leeds Mashable Meetup, which Phylecia and I organised.
The event was a great way to meet and discuss the current issues and topics affecting both social media worldwide, specifically in the UK and most specific of all, those affecting Leeds.
The event brought together a range of people involved in the social media circuit, from the ‘techies’ like web designers, SEO specialists and so on, to those from a PR or business background, to event organisers around Leeds. Everyone had a chance to talk about what role they played in the Leeds social scene and in their companies, as well as put forward ideas as to how to keep Leeds on the map as being a important place for both internet services and business alike.
The topics discussed sparked discussion and debate, and I took the opportunity to bring up my debate about the lack of social media teaching on PR courses. From the look on the faces of those in the room, it was clear many people had no idea that the PR course was started to look so dated and many were a little shocked that there is next to no web and social media training included.
After the debate and presentation side of the evening, when we all began to talk in groups and networks, I was approached a lot about the topic from people on other courses who also felt strongly about their dated teaching, and from PR professionals who think something should be done about it.
In fact two blog posts that have stemmed from my discussion last night have already appeared this morning, Matt Murray’s post and sum up of the evening here, Matt Saunders’ post on Digital Fusion Magazine here and on Illiya Vjestica’s Smartdog Blog here. My blog post was also mentioned on the Guardian Leeds, so I’m thrilled with the amount of coverage this issue is generating, hopefully it will be a push for Leeds Met to think about changing the course!
After the success of last night’s meet up, there has been a lot of talk on Twitter about organising one in the future, which I hope will become a reality as the people I met, things I learnt and discussions I took part in last night were all invaluable.
I also found this video on Mashable this morning, which should be useful to everyone at the event and in the UK social media scene, though I was a little surprised with some of the stats, such as 33% of people still trusting banner advertising (I’m yet to find one!).
Today I finally got round to reading last week’s PR Week, which gets circulated around the Wolfstar office for us all to have a flick through when we get chance.
One of the bigger articles was the results of the European Measurement Summit, taking place in Barcelona. 7 key principles were agreed on, including plans to move away from AVEs as a means to measure coverage and the decision that social media should be taken more seriously and ‘can and should be measured’.
I always found AVEs a nice way to say ‘look how much more PR is worth compared to advertising’ *smug face* but the fact is that though the results may sounds impressive when reported back to a client, it doesn’t really mean a huge amount. As decided at the summit, ‘AVEs measures the cost of media space, not of PR’. So there has been a shift to ‘quantity over quality’ which in my opinion is a good thing.
I’m also a fan of other of the issues raised – social media. Being that it’s not only a big interest of mine (in case you hadn’t already guessed), but it’s also my current livelihood working at the UK’s first speciality PR and social media company, you can imagine any news in this area is particularly important to me.
The summit attendees agreed upon the idea that social media can be and should be measured, which I guess was a inevitable decision given how many PR companies have been integrating social media into their campaigns and as my manager Stuart Bruce pointed out in his recent blog post, even management companies like McKinsey have started advising on social media. The space for social media expertise is clearly a battlefield (though reports say that PR is winning) but the push for measurement seems to be unanimous.
The answer of course is a little harder. There are so many tools of how to measure your ‘Twinfluence’ or how well you perform on Facebook or how engaging your blog is, but there isn’t really any standardisation for how companies should measure. At least with AVEs there was an official ‘industry standard’. As CIPR President Jay O’Connor puts it, ‘We need a way to cut through the social media hype’. Though the push for proper measurement of social media has been agreed upon on this summit, I think we are a long way of any kind of standardisation.
I remember learning about all the different summits in my first and second year at university and the impacts they have on PR. I wonder if future students or perhaps even next years will be learning about this year’s ”Barcelona Declaration of Research Principles’? Of course that would first mean they would need to start taking teaching social media a little more seriously…
You can see the slides from the summit here
Today is the start of my first week of being a full-time employee at Wolfstar!
The Leeds Met PR course I’m on includes an optional full year of placement and though it is not essential to complete the course, it is strongly recommended. The best way to really learn PR is to practice it and with so much competition in the industry it is those with good experience that stand the best chance of getting employment at the end.
As I have enjoyed my one day a week short-term placement throughout my second year at Wolfstar, I asked my managers Stuart Bruce and Tim Sinclair if it would be possible for me to do a full year’s placement here. Thankfully they also wanted me on the team, so today I join Amy Johnston, Sam Oakley, Phylecia Sutherland, Jed Hallam, Mark Hanson and another new recruit, Anthony Devenish.
I’m really looking forward to getting a full year work experience and if all goes well I’ll actually be here until August next year. I really enjoy working as part of the Wolfstar pack and the experience and advice I will gain from my colleagues here will be invaluable when I return to university next year. I’m also excited to be starting work on my own clients and accounts, which I’m being briefed on today!
I think that working full-time after ‘university hours’ for the last two years will come as a bit of a shock, but the continuity of work is something I’m looking forward to as seeing a project from start to finish is something you never really get to experience just doing one day a week.
So thankyou Stuart and Tim for giving me this opportunity and to anyone that reads my blog it will now become less ‘PR student’ and more ‘PR intern’ for the next year or so!