These awesome Mass Effect posters, based on the loyalty mission series, were first posted on Tumblr user Miri’s blog. Since then they’ve been shared thousands on times on multiple Tumblr threads, have made the rounds on Reddit and have even made their way onto Pinterest, demonstrating once again that nothing escapes the eye on those speedy pinners. Unfortunately, due to ownership issues over the background image, it doesn’t look like they’ll be available to buy anytime soon…
An experiment into using social media in a whole new way – not to raise awareness for a brand or an election campaign, but a rebel leader who has enslaved, tortured and killed over 30,000 children in Uganda.
Jason Russell has set a challenge for the connected online world to make Joseph Kony famous and help make capturing him and making him answer for his war crimes a reality by December 31st 2012. The entire campaign is based around using social media tools, such as sharing on Facebook, Twitter and YouTube, targeting celebrities and policy makers on Twitter, email and blogs, geotagging images and tracking impact in real-time and changing the conversation of of culture, and get people asking: Who is Joseph Kony? (video after break)
So here’s a list of some of the video games campaigns of the year that I really enjoyed. They all encorporate an element of social media and online activity – which is why I’ve picked them! They are by no means a definitive list, just some of the campaigns that really caught me eye. Let me know if you agree or know of some I’ve missed out that you’d like to recommend!
5. Gears of War 3
Anyone who’s played the GOW series will know just how special this final game was; sending off our Delta squad heroes – whom have been with us through gore, bro-mance and some pretty emotion scenes – into the distopian sunset. The GOW is a particularly interesting series, a trilogy that started with little social activity leading to the final episode that made the most of online tools to ensure it’s success.
Gears of War 3 gave its online fans much to keep themselves occupied and engaged in the run up to the COG last stand, from an online led campaign to decide the fate of our final recruit from the Carmine family, to fans getting a say in which maps made the final cut in the multiplayer maps and beta codes being released online to those lucky enough to gets their hands on them (like me!). The final game was hyped and promoted well online and the final product didn’t disappoint – I’m sure there weren’t many dry eyes from hardcore fans by the end of this game!
Turning games into live action mini-movies seems to be all the rage at the moment, from the incredible fan-made Operation Kingfish to PlayStation’s “Michael“. Now Bethesda Software have released their own for the upcoming RPG epic, The Elder Scrolls V: Skyrim.
I’ve played a few RPGs before, but never the ‘The Elder Scrolls’ series, mainly because RPGs have the tendency of sucking away too many hours of one’s life. However, a certain HBO title may have changed that for me, and perhaps many others too.
November’s Edge issue made a very valid point in their Skyrim feature; HBO’s Game of Thrones has opened up the mythical world of fantasy to a much larger audience. ‘A Song of Ice and Fire’ may have once been the ‘geek bible’, but now that the action packed, sexy HBO adaptation has burst onto our screens, the book series has been catapulted on to the best selling charts. As a result, fantasy has become more socially acceptable, from the violent, horrible White Walkers, to birth of fire-breathing dragons and the brave Sers that fight them.
So a game like Skyrim gives players the chance to experience a whole new level of these fantasy worlds usually confined to books and TV shows, allowing them to living their very own fantasy story. The Bethesda stands at both Gamescom and Paris Games Show seemed full of gamers doing just that, but how about the more casual gamers, not shelling out to attend games shows?
I suppose only the sales figures will tell, but they certainly have one customer right here, eagarly awaiting the release thanks to the hunger for adventure that the talented George R. R Martin has created.
Saw this video on the YouTube homepage, wow! Amazing editing and a fun idea, this is why I love indie filmakers. Check out the guys from Corridor Digital and share the love!
I love short videos like this that really pull you in, make you think about what you are watching and make you want to share them. I also think videos like this, if done well, work really well for brands.