So here’s a list of some of the video games campaigns of the year that I really enjoyed. They all encorporate an element of social media and online activity – which is why I’ve picked them! They are by no means a definitive list, just some of the campaigns that really caught me eye. Let me know if you agree or know of some I’ve missed out that you’d like to recommend!
5. Gears of War 3
Anyone who’s played the GOW series will know just how special this final game was; sending off our Delta squad heroes – whom have been with us through gore, bro-mance and some pretty emotion scenes – into the distopian sunset. The GOW is a particularly interesting series, a trilogy that started with little social activity leading to the final episode that made the most of online tools to ensure it’s success.
Gears of War 3 gave its online fans much to keep themselves occupied and engaged in the run up to the COG last stand, from an online led campaign to decide the fate of our final recruit from the Carmine family, to fans getting a say in which maps made the final cut in the multiplayer maps and beta codes being released online to those lucky enough to gets their hands on them (like me!). The final game was hyped and promoted well online and the final product didn’t disappoint – I’m sure there weren’t many dry eyes from hardcore fans by the end of this game!