Guest post on Power Up: Social Media at E3 2012


Last week I was invited to write quick guest post on the Power Up blog. You can catch the first quick snippet below, and read the rest here.

2012 was the year of social media at E3, with all the industry giants releasing some form of social tech alongside or within their big titles.

Nintendo announced its social platform for the upcoming Wii U, MiiVerse. Dubbed as a ‘safe social network’, MiiVerse will be integrated heavily in upcoming Nintendo titles, including the New Super Mario Brothers U. The company says the game will feature a real-time social window, allowing the players to connect with others; though the ‘real-time’ part is up for debate considering Nintendo plans to use human screening on all messages before posting.

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