An experiment into using social media in a whole new way – not to raise awareness for a brand or an election campaign, but a rebel leader who has enslaved, tortured and killed over 30,000 children in Uganda.
Jason Russell has set a challenge for the connected online world to make Joseph Kony famous and help make capturing him and making him answer for his war crimes a reality by December 31st 2012. The entire campaign is based around using social media tools, such as sharing on Facebook, Twitter and YouTube, targeting celebrities and policy makers on Twitter, email and blogs, geotagging images and tracking impact in real-time and changing the conversation of of culture, and get people asking: Who is Joseph Kony? (video after break)
It’s a lengthly video, but also pretty inspiring and definitely worth half an hour of your time 
The search results for “Kony 2012″ are pretty interesting (though expected i guess).
As is the source for much of the conversation.
