I love virals like this Samsung advert, which is cool, fun, exciting and therefore incredibly shareable.
The lack of branding (What range is the printer in? What is the printer model number? When is it available to buy?) does cause confusion, but it’s what makes the advert look and feel more authentic and perhaps even fan-made, hence why it gets so easily spread on different channels and viral sites.
Will it make me visit the Samsung website? No.
But will it make me think of Samsung next time I need a printer? Maybe.
It may not be as interactive as the Samsung 3D project YouTube ad, but its still fun and shows how smart and effective digital advertising can be if done well.