With internet advertising being so easy just to glance over and not really take much notice of, some companies are going above and beyond to make their products stand out.
You may have already seen the now famous Wario Land – Shake it YouTube advert, if not click here.
The advert got a lot of online publicity but the jury’s still out on how much these adverts can increase sales.
Now Samsung has created a new advert for YouTube which is not only ground-breaking as it is the first YouTube advert to be truly interactive. The advert is in fact a game where the aim is to try and ‘catch’ as many butterflies as possible, a shout out to Samsung’s 3D projection in the Netherlands.
The real genius though is not that game, which isn’t particularly fun and a little bit ‘laggy’. It’s the social element to it. Samsung seem to have realised that just making a butterfly catching game may get a few articles online, but won’t really get the true sharing factor that makes videos go viral. So they have included a social element to the game.
By appealing to our competitive nature, they have added social buttons to the game, giving players the option share our scores by email or post to Twitter or Facebook to show friends who is winning. The view count isn’t anything special yet, but I’m interested to see how it will develop over time and how many other companies will follow suit in getting more creative with their YouTube advertisement and ways to pull in other social media networks from YouTube.
To see the Samsung advert yourself, click here as it doesn’t work when embedded.
On similar note but on another platform, video website Vimeo (which seems to have fewer but better quality videos) had what i think is the best use of ‘jumping out the video box’ with Frito Lay Dips ‘And then there was salsa…’ advert.
Again can’t be embedded if you want the full effect (also it’s more dependant on your graphic card not being too ancient), so click here.
It’s well worth a look because this advert is really incredible. If more adverts looked like this, I would close my YouTube tab every time they tried to advertise before content….
[...] This post was mentioned on Twitter by Michλel Slevin, ClareSiobhan Callery. ClareSiobhan Callery said: New blog post (finally) ! YouTube Adverts Get Smarter http://bit.ly/czze8t Please Read & RT! [...]
[...] They may not be the first company that comes to mind when you think of engaging and interactive advertisements, but the stuff you used to paint your workbooks, desks and friends with in high-school has just found a fun way to get back on your mind. Another to add to my previous post of ‘YouTube adverts get smarter‘. [...]