clare siobhan

What a chaotic 2 weeks!

I’ve had two university presentations to contend with in the last two weeks, one for my Persuasive Communications module (which isn’t the ‘evil teachings of propaganda’ as the name would suggest) and another for my Persuasive Communications module. As all our marks go towards our final course grade this year, the heat is really on to get a first at every opportunity. Just when I thought this course couldn’t get any more competitive!

Aside from university work, Nathan Lane of Ptarmigan Bell Pottinger visited one of our lectures a few weeks ago with an exciting paid placement opportunity for a group of 5 lucky students. The task was to create a campaign to promote Nestlé’s new ‘Bluebell Cow’ products and their commitment to the environment by cutting down on the plastic content in their Easter egg range.

My group of 5 pitched to Ptarmigan on the Thursday before last and although it was extremely nerve-racking experience, I felt our entire group presented confidently and professionally. Unfortunately we did not win the final pitch, but the feedback we received from Nathan Lane was that we were very impressive and came up with good ideas, some that Nestle would have used for their real campaign.

Although I am disappointed we did not win, I feel I have gained great experience from the Ptarmigan initiative. It gave me the chance to really think ‘big’ and brainstorm for ideas that a huge multinational company like Nestle would use, as well as improving my presentation skills and speaking ability.

I don’t really feel like we lost, as there was so much to gain from having the courage to attempt such a daunting task and come out with such great feedback. I’m very thankful for Ptarmigan giving students such a fantastic opportunity!