This evening I had the opportunity to listen to David Child, the Senior Account Manager of Quest PR. Being that the company is based in Harrogate; I was especially excited as I live in Harrogate as well. Although I was one of only 5 first years to attend, I thoroughly enjoyed the lecture.
The lecturer covered David’s past experience of working for an in house PR team, a full service agency and finally at the ‘Boutique Agency’ he works at now and the benefits and challenges of each sector. He also talked about the differences between B2B and B2C roles. From my experience at MCG PR, I already knew the difference between the two sectors, but only had every worked on the B2C side of PR, so it was interesting to hear about the other side.
I found that the B2B side had a lot more to it then I had previously realized, and that David had had a very interesting and successful career to date. I would like to try and gain experience of working on the B2B sector, and will try to do so over the summer.